The ENERGYPIER concept has a great future at global scale. Once the Fully « showcase » will be completed,  many important projects will be rapidly realized in Switzerland and in the world.
In this context, the name SWISS ENERGYPIER will quickly reach the status of an international brand.
The word EnergyPier  describes a pier installed on the Highway. It will most probably be recognized, in the future, as a generic common name, like the achievement of the Frigidaire name in its time. The EnergyPier pictogram is a synthesis of this of this concept, in visualizing in addition the sun as energy source.
The brand promise, « Driving Electricity Forward » expresses the vision and the benefit brought by an innovative solution. Colors are self-explanatory, with yellow as a symbol for the sun, and green the well known care for the environment.